“The formulation of a problem is often more essential than its solution” A. Einstein and L. Infeld
We collect data, using both qualitative and quantitative methods, with special attention paid to adjusting research to target groups, ranging from representative samples of entire countries to strategic decision makers or high income individuals.
We structure and customize our work for each client using up-to-date research techniques, in-depth analysis and outstanding client relationships.
For each type of research problem, there are specific appropriate methodologies and data collection methods. See below the ones which we use:
Face-to-face surveys
All our interviewers use tablets to ensure quality and fraud detection
Web surveys
We host the database and make it easy to access
Observational studies and speech analysis
We have a team of qualified researchers for each solution
Telephone survey
100% of telephone surveys are electronically recorded and stored
This methodology is recommended whenever it is necessary to make a high certainty level decision. It is a structured method that uses representative samples of an specific universe or even its totality.
Totally based on the existence of a collective intersubjectivity, this methodology does not allow any measuring however, it provides us valuable insights related to the research problem.
